Services
I work with small businesses and independent professionals (i.e., coaches, consultants, self-publishers, nutritionists, realtors) who need professional materials to market their business (i.e., brochures, postcards, newsletters, eBooks) but don’t have the time or skills to do so.
Because of my diverse background, clients may contract for marketing consulting, coaching and/or professional layout and design. Together we'll discuss what services will best serve you, based on your needs and your pocketbook.
Most people are cost conscious these days. I am too. So, I work as efficiently as possible and ask my clients to help me with that by reading this excellent article written by my friend, Matti. "6 Tips to Work Effectively with a Graphic Designer." The more prepared you are, the more efficient I can be with your investment.
Marketing Consulting & Coaching
You tell me your purpose and objectives, and together we’ll determine the appropriate marketing piece for your message. We can also strategize on layout and design concepts, images and content (what is said and where it sits on the page).
Professional Page Layout & Design
You provide the content (words and images) and design direction (samples or sketches) and I’ll create a professional document (product descriptions). If you don't have the raw materials, you can contract for those additional services. Professional layout & design includes the following:
Formatting and Set-up Details
Page Composition
Copy Editing
Photo Prep
Print Production
If there is something you need done that is not listed here, let me know and if I can do it, I will ... or I can subcontract it out.
Because of my diverse background, clients may contract for marketing consulting, coaching and/or professional layout and design. Together we'll discuss what services will best serve you, based on your needs and your pocketbook.
Most people are cost conscious these days. I am too. So, I work as efficiently as possible and ask my clients to help me with that by reading this excellent article written by my friend, Matti. "6 Tips to Work Effectively with a Graphic Designer." The more prepared you are, the more efficient I can be with your investment.
Marketing Consulting & Coaching
You tell me your purpose and objectives, and together we’ll determine the appropriate marketing piece for your message. We can also strategize on layout and design concepts, images and content (what is said and where it sits on the page).
Professional Page Layout & Design
You provide the content (words and images) and design direction (samples or sketches) and I’ll create a professional document (product descriptions). If you don't have the raw materials, you can contract for those additional services. Professional layout & design includes the following:
Formatting and Set-up Details
- Page set up (i.e., margins, bleeds, ruler guides, baseline grids, master pages, repeating elements)
- Paragraph and character formatting
- Paragraph, character and object styles
- Clean up imported Word text
Page Composition
- Style consistency
- White space balancing
- Font selection and compatibility
- Image, text and/ or graphics placement
- Overall design balance between elements (color, fonts, images, text)
- Color harmony for visual interest and sense of order
- Enhancing visual interest (i.e. glyphs, swirls, shapes)
- Applying design principles (consistency, repetition, alignment, proximity)
- Special effects (i.e., drop shadows, feathering, transparencies, color gradients)
Copy Editing
- Editing text to fit content on page
- Rewording to optimize message impact and pleasing layout
Photo Prep
- Crop
- Resize
- Rotate
- Remove color casts, red eye and unwanted elements
- Adjust contrast
- Straighten
- Optimize for web
- Remove opaque or white backgrounds in vector images
Print Production
- Create print-ready document (following printer's specs)
- Work with printer to produce press proof for client review and approval
- Make necessary changes to finalize piece
- Convert to secure, print-ready PDF (eBook publishing)
- Lock content to prevent copy/paste or printing (eBook publishing)
If there is something you need done that is not listed here, let me know and if I can do it, I will ... or I can subcontract it out.
"Kimberlee was professional, enthusiastic, conscientious and a pleasure to work with throughout my project. I am extremely happy with my brochure and highly recommend her!" Bonnie Presti, Nutrition Educator & Culinary Coach